Alice Baldwin
Art Director, Brand Design
Design leader with 15+ years directing brand and creative systems across digital products, campaigns, web, and environmental. I work end-to-end — from shaping the brief to shipping the work — across in-house teams, agency environments, and client relationships. Background spans B2B SaaS and B2C sportswear/lifestyle brands. Core expertise: brand identity, art direction, visual identity systems, and campaign design and direction.
Experience
Director of Branding
AMA PDX – Volunteer Role, Part-time
June 2026 – Present
Developing and maintaining a refreshed style guide for AMA PDX, building out templates, and driving adoption across the board — establishing brand consistency for the organization's first time in this role.
Senior Brand Designer
Polycam – Remote, Contract to Fulltime
Contract Nov 2024 – Mar 2025 · Full-time Mar 2025 – Apr 2026
Sole brand designer at a Series A 3D scanning software company, responsible for the full brand system and its expression across product, marketing, web, and sales.
Freelance Brand Designer
Self Employed – Remote
Feb 2023 – Mar 2025
Independent design consultant supporting growth-stage tech companies across brand, web, and campaign work.
Clients: Adobe, TwelveLabs
Senior Graphic Designer
Roundhouse – Fulltime, Portland, Oregon (Hybrid)
Mar 2013 – Feb 2023
Full-service brand and creative agency. Led 360° product and campaign work from brief through production across social, digital, retail, and motion — taking on project lead or art director roles depending on scope.
Clients: Reebok, Adidas, Dutch Bros, Red Cross, and Purple Mattresses
Graphic Designer
Roundhouse – Fulltime, Portland, Oregon (Hybrid)
Dec 2010 – Mar 2013
Graphic Designer
Roundhouse – Fulltime, Portland, Oregon (Hybrid)
Dec 2010 – Mar 2013
