Alice Baldwin
Art Director, Brand Design
Design leader with 15+ years building brand and creative systems that work across every surface a company touches — product, web, campaign, sales, and beyond. I own brand end-to-end at the intersection of strategy and execution: defining the problem, developing the system, directing the work, and establishing standards that scale. My work spans in-house tech startups, global agency campaigns, and independent client work — with a consistent track record of translating brand into measurable business outcomes.
Experience
Senior Brand Designer
Polycam – Remote, Contract to Fulltime
Contract Nov 2024 – Mar 2025 · Full-time Mar 2025 – Apr 2026
Sole brand designer at a Series A 3D scanning software company, responsible for the full brand system and its expression across product, marketing, web, and sales.
Freelance Brand Designer
Self Employed – Remote
Feb 2023 – Mar 2025
Independent design consultant supporting growth-stage tech companies across brand, web, and campaign work.
Senior Graphic Designer
Roundhouse – Fulltime, Portland, Oregon (Hybrid)
Mar 2013 – Feb 2023
Full-service brand and creative agency. Led 360° product and campaign work from brief through production across social, digital, retail, and motion — taking on project lead or art director roles depending on scope.
Clients: Reebok, Adidas, Dutch Bros, Red Cross, and Purple Mattress
Graphic Designer
Roundhouse – Fulltime, Portland, Oregon (Hybrid)
Dec 2010 – Mar 2013
Graphic Designer
Roundhouse – Fulltime, Portland, Oregon (Hybrid)
Dec 2010 – Mar 2013