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Roundhouse By the Numbers

Annual report poster

Disciplines

Visual Design

Print

Art Direction

Roundhouse By the Numbers" 2021 annual report poster mockup, shown held against a wall and as a flat print detail — distorted typographic layout for "The Longest Year Ever.
Outcome
Role
Senior Graphic Designer
Contribution
Concept, design and illustration
Company
Roundhouse Agency

The longest year ever

In late 2022, the team realized we hadn't made Roundhouse's annual "report" poster since 2018 — so I was tasked with catching us up, concepting and art-directing posters for 2019-2022. For two of the posters, I leveraged other in-house designers for illustration and design.

For 2020 and 2021, the team wanted one poster. HR put it best: "I think 2020 and 2021 were just one long year. The longest year ever."

I had some trippy ideas for a typographic layout and decided to tackle the design myself.

Closeup of "The Longest Year Ever" annual report poster for Roundhouse Agency, featuring distorted typographic layout representing 2020–2021

My concept was to create a sense of infinite dimensional space, using layers, repetition and scale.

Layout explorations ranged from 2D infographic layouts to kinetic, distorted typography.

Process:
Early data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" posterEarly data-infographic layout exploration for Roundhouse "By the Numbers" poster

Team credits:

Creative Director: Andrew Maudlin

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